The American Society of Perfumers (ASP) will hold its 54th annual symposium June 2 at the Marriott Marquis on Broadway in New York, NY.
The event includes an industry panel that will address: “How to Hear the Voices of our Customers and Increase Sales.” Participants will include fragrance development consultant Ann Gottlieb; fragrance authority Jan Moran; perfume critics Chandler Burr and Marlen Harrison; global fragrance expert and consultant Marian Bendeth; industry monitor Karen Grant from the NPD group; Perfumer & Flavorist magazine contributor, blogger and author Michelle Krell Kydd; and integrated and digital marketing executive David Frederick.
